Tip #1 – Consider Readability and Visibility
The size and scale of your banner, as well as the distance from which it will be viewed, should dictate your choice of font size. As a basic rule, aim for 10 inches of letter height for every 100 feet of visibility. Also, keep in mind the speed of passing traffic: a banner designed for freeway viewers will require larger text than one aimed at pedestrians in a park. Our Phoenix-based printing consultants can guide you in choosing a font size that ensures maximum readability for your target audience.
Tip #2 – Use Concise and Clear Messaging
When it comes to vinyl banners, brevity is your ally. A complex or wordy message could lose viewers’ attention within seconds. A simple yet effective rule for text on banners is the 3×5 guideline, which suggests either three lines of text with five words per line or five lines of text with three words per line.
Tip #3 – Leverage Contrast for Maximum Impact
To ensure your vinyl banner is clear and distinguishable within seconds, choose color combinations that offer high contrast and are pleasing to the eye. Timeless pairings like Black on White, or White on Blue, are often effective.
Tip #4 – Be Mindful of Your Banner’s Surroundings
Consider where your banner will be displayed. The backdrop – whether it’s a forest, a brick wall, or a temporary fence – can help you choose contrasting colors and graphics that will ensure your banner stands out. In some cases, a thick white or black border around the edge of the banner may be required to differentiate it from a busy backdrop.
Tip #5 – Opt for Double-Sided Display
If both sides of your banner will be visible to the public, consider double-sided vinyl banner printing. This ensures your message is visible to viewers approaching from either direction. Retractable banners are an excellent option for double-sided printing.
Tip #6 – Ensure Appropriate Sizing
Before finalizing your banner design, measure the location where you plan to hang it. This ensures a perfect fit, avoiding the disappointment of a banner that’s too big or looks too small for the space.
Tip #7 – Stay Ahead of the Competition
In an area with numerous other signs, your banner needs to stand out. This might mean opting for a larger size or more vibrant colors. A site visit beforehand can help identify the dominant colors of other signage and inform your design choices.
Tip #8 – Prepare for Outdoor Display
Outdoor banners should be designed with the elements in mind. Opt for a weave or mesh banner that allows wind to pass through, preventing damage or hanging issues. Mesh vinyl banner material is ideal for large signs or for banners displayed on fencing at special events. For additional information on this topic, see our post entitled Mesh Banners vs Vinyl Banners.
Tip #9 – Plan for Easy Hanging
Think about the finishing options for your banner such as pole pockets or sewn-in ropes, which will make it easier to hang or mount. Reinforced grommets around the edge offer a flexible way to hang a banner and can be utilized in various locations.
