Variable Data Printing Colorado Springs



Multiply with VDP

Variable Data Printing Colorado Springs

VDP is the acronym for variable data printing and could possibly be one of the greatest inventions created for the business world. Variable data printing can take any database that you have such as customers or potential customers and creates customized documents for each one. Variable data printing Colorado Springs can help create and manage yours all in-store.

Every element of your design will be the exact same that is delivered to each customer. With the existence of VDP, you can provide personalized letters with their names, addresses and information that pertain specifically to them. This type of contact will let the customer know they matter due from the personalized content.

Using variable data printing Colorado Springs has allowed multiple customers to cater to their own clients without sending out unwanted junk mail and has saved them on costs. Advertising to specific people who are interested in particular products and services will save you on advertising costs. You’re able to use this method for coupons, sales and anything you can imagine. The database will now have a large number of customers that displays which products and services your customers purchase. You’re able to pull from this database and print the perfect customized and personal coupons for that customer without having to send to everyone in the database.

Another great mechanism of the variable data printing is that your company is able to cater to different parts of the world. You’re able to send all over the United States, along with other countries of interest. The great part of VDP is that catering to specific countries and states helps with different weather climates. For example, if one state is cold and the other state is hot, you’ll want to put different customers within a certain sales or promotions that target those climates. Providing for specific customers will remind them of a sale that they won’t want to possibly miss out on.

Spreadsheets are very important with this process. The spreadsheets are going to provide the information you will need in order to reach those exact customers you are targeting at specific times. For many companies, they will pull different clients and place them into different categories or databases based off of their purchasing history.

Databases are just as important as having a great design for your other materials such as brochures, posters and business cards. Even though they are behind the scenes, they are what make a company functional and more marketable. Without accurate data, it’s hard to target a specific customer base.

Give us a call for your variable data printing Colorado Springs needs and we will be of great assistance. We will help you get your message out there by specifically targeting those within the database. DocuMart Colorado Springs is very experienced and staffed with wonderful graphic designers, printing experts and staff in order to deliver the best services for our customers and potential customers. Choose variable data printing Colorado Springs to help cater to different target markets.


You’ve probably already seen some of our variable data printing work…