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Reaching Out to New Movers

If you have ever moved, you know the feeling of not knowing anyone or knowing where the best places to go. It can be difficult to figure out where you’ll start eating, getting your laundry done, and finding out where you’ll be going to the doctor.
Being a business owner, it’s in your best interest to get the word out there and for those new movers to listen up.
The best part about a new mover is that they are typically in the market for anything and everything. Not having a clue where things are at, it’s in your best interest to guide them to what they need or be interested in.

Direct Mail

There are many strategies to showing the “new movers” around the town and that’s by a direct mailing list. A direct mailing list will enable you to hit the homes within a targeted area. The data comes from various items such as the address change, home sales, phone numbers, utility hookups and more.

How does it work?

You can start by narrowing down the areas you want to target. If you’re not targeting a certain area, then it may be too broad considering your business. Targeting down to the demographic can even be a great tool to utilize!
Since new movers will be considering the basics such as grocery stores, home improvement stores, restaurants, and doctor offices, it’s important to come up with a campaign to reach those newcomers in that area.

How to Entice?

When new movers come into a new area, they always seem to love coupons and product introductions, especially if you’re a restaurant or store. When you’re highly populating newcomers in an area, it’s best to make sure they are targeted so that your business is being the most cost-effective.
When you’re going after these new movers, they are looking for a good first impression from local stores. Once you’ve got their attention, you will be their go-to choice.
Moving from one place to another can be stressful. Make it easier on the newcomer by offering your services at a discounted price or products along with a coupon.
If you’re wanting to use direct mailing, contact us today!
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