A logo should give your audience an image of who you are. That is a lot of responsibility for a small design. Therefore, a lot of thought needs to go onto the creation of a logo. Brands like Nike, Starbucks, and Apple all have logos that many marketers would consider the “best of the best” because of how successful they have proven to be. A logo is an essential part of a strong branding strategy, however designing one that is both representative of your brand and visually appealing requires a tactical approach. You want a logo that can embody your entire brand and highlights your company values without being overly comprehensive that it loses its visual appeal. The design team at Documart would love to help you create the perfect design. Here are a couple tips on how to create a perfect logo for your business.


Understand your competition:

Before you even start working up a logo design, research your target market thoroughly. Your client should be able to provide some information about their competitors to get you started.

Compare all the logos in their competitive set. This research may well reveal some entrenched branding conventions in that market sector, and that can sometimes help your process by playing on familiar visual associations.


Keep it Clean and Simple:

Logo’s need to be quickly recognizable. Simple lines that allow for clean reproduction in every medium are important. For example, a detailed logo that incorporates tree branches might look great in print, but when you need to embroider it, you’re in trouble. Put thought into your concept, but don’t overwork the execution. You want ease of recognition, as well as versatility of scale and application. Think: will it work as well when used tiny in the footer of a website, as it will be emblazoned on the front of a building?

A great way to test the simplicity of your concept is to keep subtracting elements until you reach its most basic form. Be brutal here. Is it still recognizable if you sketch it quickly with a few rough strokes? What are its most unique, defining features? The simpler a logo design, the more memorable it will be.


Get Feedback:
We all have blind spots. Show your logo options to numerous people you trust both in and outside of your industry. You don’t have to be swayed by every opinion, but extra eyes may see a failing you missed, saving you time and money in the long-run. Don’t underestimate the value of a second (or third) pair of eyes to identify things that you might have missed during the design stage. Once you’ve worked up your logo design concept, always make the time to sense-check it for unforeseen cultural misunderstandings, innuendos and hidden words and meanings.