- Set your marketing goal.
Before you start designing your banner, you should be very clear about your objective. If you set clear intent behind your design, you will be sure to accomplish your goal. Planning is often the easiest to overlook when you are in a hurry.
- Decide on your banner placement.
The location where you will display your banner is important. You must choose a location where your banner is likely to be noticed by the maximum number of people. Try to avoid visual blocks from trees, traffic and other obstructions.
- Use engaging design and copy.
Your message must be clear, crisp, and easily understandable. Color is very important as it can make the difference of people reading your banner or not. Effective use of contrast as well as solid copy will be the best way to maximize the effectiveness of your banner.
- Use the correct size of lettering.
If your text is too small, nobody will read it. The general point of a banner is to attract readers. Along with the size of the font, the amount of copy on your banner matters. If too much text is printed, one may not get the opportunity to read everything, and you will lose your opportunity to deliver your message.
- Use the proper image files.
If you work with vector files then most image errors can be avoided. You can resize up or down easily without distortion. If you are using raster elements such as .jpg or .png, please proof check your files in Photoshop first.
- Balance your color and images.
If your banner consists of detailed color graphics, then stick with either white or any neutral background. Also, semi-transparent images printed on any colored background can maintain the focus.
- Perfect the details! (Proof your Banner)
Make sure that everything is perfect before you send it for printing. Look out for typos, color errors, check the resolution and be sure you are ready to print by the time you do so.