Variable Data Printing Salt Lake City
Have you tried Variable Data Printing?
One of the greatest innovations in the printing world could easily be variable data printing or VDP. Variable data printing takes any database you have that has your clients and/or potential clients to create amazing customized documents for each and every one of them.
If you were not using variable data printing, every element of your design would be the same to each one of your customers. With VDP you can even provide your customers with personal letters with their names and information that pertains to them to give it a more personal feel.
Using this type of printing it has worked wonders for companies that have certain customer bases that are interested in certain things and you don’t have to waste time and money advertising things to them don’t pertain to them. An example of that would be a department store that sends out monthly coupons. In the past they would have to send the same page of coupons for everyone. But now, if they have a great database that says what types of products each of their customers buy most often, they can print the perfect set of coupons targeted for each particular person!
Another great way to use variable data printing is if your company needs to advertise to all parts of the United States or even to other countries. In terms of the United States, in the winter months you see many companies advertising items that people would use in the cold weather. Unfortunately, not all of the United States gets cold and snow. This gives you the opportunity to still advertise to that client base and show them what pertains to their circumstance.
One very important thing to take into account is to make sure you have an accurate spreadsheet that will provide you with the information that you will need to reach the exact people you are targeting. Many stores will gather information from what people purchase on their store cards or with that they buy online. This works great if there is a sale on specific items such as a great shoe sale. The store is able to pull together a list of people who have purchased a certain type of shoe or just shoes in general and send them a reminder of the sale while also making it personal.
Today, having data about your customer’s and prospects is just as important as having a well-designed brochure or a well-executed message. Without accurate data, it’s like playing pin the tail on the donkey and just hoping you hit your client’s wants or needs.
Give us a call and we can tell you more about our variable data printing and we will see if its a great option for you to get your message out there. We will make sure that you are set up for success with anything you decide to do. Documart has vast knowledge in what works and what does not and we will pass that knowledge on to you and your company.